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Equal pay campaign: "Frauen verdienen mehr!" , "La discriminación salarial no es un juego", ...

This jointly developed concept for national equal pay campaigns contains several elements: posters, free cards, tv spots and a movie. These ingredients always incorporate the same slogans, key messages and eye catching images carrying information on income differences between women and men. The actual awareness raising campaigns were run at national level, in Austria and the Spanish Canary Islands.
Together, the two Development Partnerships (DP) Ariadna and Klara! members of the WEGA Transnational Partnership (TP), elaborated the content of the messages they wanted to convey, discussed the style and atmosphere they wished to create and had a thorough look on the viability of their ideas.

Links:

DP KLARA!
DP ARIADNA
TP WEGA

Downloads:

Freecard in German.pdf Freecard in Spanish.pdf

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